Having a website is the easiest and most efficient way to stay in touch with existing clients while also attracting new ones; however, if it’s out-of-date and not mobile-friendly then it’s not doing its job. In fact, if a company's mobile website is badly designed, or inaccessible, 57% of consumers will not recommend it. That's a significant number of squandered leads and opportunities.
The digital revolution over the last few years has also altered people's information processing habits. Fortunately, a stunning and straightforward website can enable your company to stay open virtually 24 hours a day. Consider readability, navigation, mobile optimization, and loading time while creating a website to promote your brand.
Your website needs to be efficient, fast, and mobile-friendly to keep your current and future clients engaged. And we at Spin Markket + Digital know just how to make that happen. Let's explore three crucial elements of creating a user-friendly website and how they may help your company prosper.
Most website visitors skim a site rapidly to find the information they require, which is why you should make it a bit easier for them by structuring your website so the most critical information is easily accessible at a glance.
The very first step to accomplish this task is to organize your information so it is easily scannable. To do this, and to break up your content on the page, you should include the following:
Nobody enjoys having to go through long sentences and paragraphs to discover what they're searching for, therefore go for a concise, straightforward, and visually pleasant layout.
Another thing that contributes to readability is the color palette of your website. The contrast between the background color of your website and the font color must be appropriate for all sizes and styles of the font on the site to be easily read.
There's a lot of competition out there, so if a potential client can't get the information they need, they'll probably move on. It's critical to have a professional website with a structure and layout that caters to the demands and preferences of your clients.
Make your content accessible to customers by organizing content according to relevance and interest in a way that they can find your best content first. Make your site navigation simple and easy to follow, so users won't get lost or confused.
Consider including a search bar on your website if you have a lot of pages. This will help customers locate what they're looking for quickly. Your website's header and footer should also be designed to add value and make navigating simple.
If your website takes more than 4–6 seconds to load, then it’s too slow. A slow website not only repels visitors but also lowers your ranking in Google search results. Large picture files and external links can slow down the loading of your website. Optimizing image files and reducing the use of external links redirects can help you save time.
The time it takes for your website to open has an impact on how potential clients perceive your business. According to research, 70% of consumers say page speed impacts their willingness to buy, with a further 22% saying they would close the tab, 15% would visit a competitor’s site, and 12% would tell their friend about the negative experience.
Why Your Website Should Be Mobile-Friendly
By making your website mobile-friendly, you enhance user experience, improve Google rankings, and make it easier for your customers to find you.
Provide a Better User Experience
In the United States, people spend an average of three hours and ten minutes using their smartphones every day. When a website is optimized for mobile use, it is easier to access and interact with information. A website that is not mobile-friendly makes users pinch and zoom their screens, which often frustrates them to the point of giving up on the entire process.
In fact, 88% of online consumers are less likely to return to a site after a bad experience. Mobile-friendly websites have a strong call to action, which can improve a firm's engagement and conversion rate.
Rank higher in Google
Did you even know that Google controls over 86% of global mobile search traffic? With the world's biggest percentage of mobile users, you'll want to be on the first page of Google search results, because just 0.78 % of Google users click on results on the second page.
One of the variables that Google considers when ranking its search results is the presence of a mobile-friendly website. With Google's excellent mobile-friendly test tool, you can see if your website is easy to access on all devices.
Convenience for the User
You can target more clients faster by having a website that people can visit using their smartphones. A mobile-friendly website boosts your brand's reputation and establishes you as a reliable source of information for your clients.
A person's average attention span is 8 seconds. That's how much time you have to capture their attention and earn their business, or you'll lose it. Consumers are always on the lookout for new products, tools, and services that will make their lives easier. Customers can find you and acquire the information they need when it's most suitable for them, even if it's outside your typical business hours, thanks to a well-designed website.
A user-friendly website will assist your company in attracting new consumers and achieving success. If your website requires some improvements or isn't currently mobile-friendly, our team of experts at Spin Markket + Digital can assist you in creating the ideal website for your specific needs.