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In ChatGPT, OpenAI has unveiled a new shopping research function that will do product research for you and help you make the best purchasing choices. The action is a direct response to the Gemini 3 shopping features and Google's AI Mode . ChatGPT can now act as a personal product researcher, according to OpenAI. To create a personalized buyer's guide in a matter of minutes, it "asks smart clarifying questions, digs into information across the web, consults reputable sources, and uses what...

Google has rolled out a major identity update for Maps reviewers, and while it may look like a simple cosmetic tweak, it’s actually a meaningful shift in how Google balances privacy, accountability, and community trust. For the first time, Google Maps no longer requires users to post reviews using their real, full names. Instead, reviewers can now choose a nickname, a handle, or a creative pseudonym—a subtle change with massive implications for local SEO, reputation management, and user...

Google just rolled out a new feature in Search Console called the Branded Queries Filter , and it’s actually beneficial! It offers a clear view of how much traffic comes from people who already know your brand vs. people discovering you for the first time. What is the Branded Queries Filter? You’ll find this new filter in the Performance report in Google Search Console (GSC). Google’s AI automatically splits your search queries into two groups: Branded queries Searches that include your...