Spin Markket Blog

Search behavior is evolving fast, and one of the most significant shifts is the growing dominance of zero-click searches. These are queries where users get the information they need directly on Google’s results page and leave without clicking any links. While this change may seem like a setback for businesses that rely on organic traffic, it also presents a powerful opportunity. With the right strategy, brands can still gain strong visibility even when users don’t leave Googl

In a subtle but significant update, Google has removed the ability to view 100 search results per page by disabling the &num=100 parameter. While this change slipped past most casual users, it sent a shockwave through the SEO community. For years, this setting has allowed SEOs and rank tracking tools to analyze deeper search visibility efficiently. Now, that window has effectively closed. Why Google Made the Change Google hasn’t issued an official statement, but the motives

When most people think about branding, they picture logos, colors, or taglines. But there’s another element that quietly shapes how customers perceive a business: fonts. The typography you choose can make your brand feel trustworthy, playful, modern, or traditional, often before someone reads a single word. Why Fonts Matter More Than You Think Fonts do more than carry words; they carry emotion. A sleek sans-serif font communicates efficiency and innovation, while a hand-drawn

If you're managing a business profile on Google, there's a new update you need to know about—and fast. Google has started automatically...

Google started asking business owners to add an SMS or WhatsApp number when setting up a Business Profile. Adding WhatsApp or SMS to your...

Last month, Google quietly rolled out a small but useful update to Google Business Profile (GBP): a Check Edit Status  feature. If, after...

Google has updated it’s “Tips to improve your local ranking on Google” page. This is not a major algorithm shift—it’s a communication...

Creating fresh, high-quality marketing content takes time and resources. But here’s the good news: you don’t need to start from scratch...

In today’s digital-first marketplace, customers are searching for products on Google every single day. Whether through Google Search,...

Ever searched for “best coffee shop near me” while craving a latte? Or quickly checked product reviews right before hitting “Buy Now”?...

New research from Profound, covering 30 million AI citations (Aug 2024–June 2025), unveils distinct citation habits of three major AI...

Google recently expanded its innovative "AI Mode" to users across the United States, significantly transforming how users interact with...

Google’s AI Overviews are changing how people find businesses online—and for agencies managing local SEO and regional marketing , this...

Google’s Search Central has issued new best practices for content optimization in the age of AI Overviews and AI Mode. Here’s a...

Last month, Google rolled out AI Mode in Search , moving it out of Labs and making it accessible to U.S. users signed in to their Gmail...

While ChatGPT doesn't have traditional "rankings," it does show local business suggestions based on several key factors. Understanding...

Video can do a lot for a business, but not every video works. Some grab attention. Some lose it in the first few seconds. If you’re going...

All of the good things happening at Calhoun County Economic Development (CCED) have caught the attention of influencers in greater Iowa ....

Google is significantly expanding its AI Mode in both capabilities and availability. The search engine giant is now testing this feature...

ChatGPT now offers more accurate local search results by leveraging Bing data. Learn how it works—and what steps local businesses can...