Should Your Business Start a Podcast?

You’ve probably noticed more and more businesses starting podcasts. Some share expert advice, others tell customer stories, and some just want to stay top-of-mind. But should your business start one too?

It’s a fair question—and not just because podcasts are trending. The right podcast can build trust, grow your audience, and give your brand a voice people actually remember. Still, it’s not for everyone.

Let’s break it down.

Podcasts Create a Personal Connection

A podcast isn’t just content—it’s a conversation. When someone hears your voice week after week, they start to feel like they know you. That connection builds trust, even if they’ve never met you in person.

Whether you’re sharing behind-the-scenes moments, chatting with industry guests, or answering common questions, you’re building a relationship. That’s hard to do through a blog post or social media caption alone.

They’re Easier to Start Than You Think

One of the biggest myths about podcasts is that you need a fancy studio and a radio-quality voice. You don’t. With the right tools and the right partner, it’s completely doable.

At Spin Markket + Digital, we’ve seen businesses get solid results with just a decent mic, a quiet room, and a clear message. What matters more than gear is consistency and having something worth saying.

A Podcast Can Show Off What You Know

You don’t have to sell on a podcast to make it valuable. In fact, the best podcasts focus on giving, not pushing. If you run a business, odds are you’ve got insight people would love to hear.

Think of it like this: You’re answering the questions people are already Googling. You’re just doing it in a way that feels more human.

It Keeps You in the Conversation

Podcasts are great for staying relevant. New episodes give you fresh content to share across all your channels—social media, email, and your website. One 15-minute episode can fuel multiple posts and keep your name in front of your audience without always “selling.”

Plus, if your episodes are timely and helpful, people might even start looking forward to them. That kind of repeat attention is hard to come by online.

But It Does Take Time

Now for the honest part—podcasts are work. If you want people to listen, you’ll need a plan. That means deciding on topics, recording regularly, editing, writing show notes, and promoting each episode.

Though it doesn't have to be overwhelming, it’s not something to jump into just because it sounds fun. You’ll need to commit, even if it’s just one episode a month.

It’s Not for Every Business

A podcast isn’t a magic bullet. If your audience doesn’t listen to podcasts or if you don’t have much to say yet, it might not be the right move. That’s okay. There are plenty of other ways to market your business.

But if you’ve got knowledge to share, stories to tell, and a desire to build deeper connections with your audience, a podcast could be a great fit.

So… Should You Start One?

If you're asking whether a podcast is right for your business, the answer really depends on your goals and capacity. But it’s worth exploring, especially if you want to create long-term value for your audience and business.

Need help getting started? At Spin Markket + Digital, we work with businesses to plan, produce, and promote podcasts that get noticed. From concept to editing to launch, we’ve got you covered. Contact us today to discuss what your podcast could sound like!