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How does an Optimized Mobile Responsive Website Influence your Business Growth?


Someone holding an android phone.

As per recent statistics, over 4.32 billion people were using mobile devices to access the internet as of August 2022, accounting for 92.1% of all active mobile internet users. Not only this, but the contribution of mobile devices to overall website traffic was estimated at 62.06%. These figures echo the dominance of mobile devices over the Internet and Internet traffic. Hence, having a basic website is no longer sufficient in today's mobile-dominated industry.

Today's businesses need mobile-responsive websites that can adjust to a variety of devices and screen sizes and offer clients a seamless experience whenever and wherever they access them. These mobile-friendly websites considerably help businesses perform better. This article outlines the top five ways that a website can be mobile-responsive and optimized to to help prove business results. Continue on to read more!


Top Five Tips to Optimize Your Website for Mobile Users


Increase the Number of Website Visitors

An unresponsive website deteriorates the overall browsing experience for consumers. The images on such websites frequently include exaggerations or distortions. This may irritate customers, who might then visit competing websites that are mobile-friendly. To retain website visitors, it would be ideal to design optimized mobile-responsive websites that are easy to navigate and browse through.


Due to the website's design being compatible with mobile devices, you do not need to zoom in or scroll from left to right on these websites. Consequently, a mobile-responsive website improves the overall mobile browsing experience and increases website traffic.


Cost Effective

If you need to construct, scale, or upgrade your website, you can do it all in one place with a mobile-responsive web design, which lowers costs and saves time. Additionally, responsive UI websites cost less to maintain. In particular, using the mobile responsive option allows you to develop and maintain only one website, which is less expensive than creating and maintaining two. Therefore, doing so can save you a lot of money.


Improves your SEO Rankings

Nearly 57% of users say they will only recommend a business if it has a properly designed and responsive mobile website. When it comes to determining its search results, Google typically gives responsive sites the edge over non-responsive sites. Additionally, with a responsive website, you reduce the likelihood of on-page SEO errors, thereby improving Google's ability to crawl your website. A crucial factor in how Google ranks its search results is the time a person spends on the website.

When a user accesses your mobile site and then leaves right away, your bounce rate increases, and your site's performance suffers. An analogous aspect of search ranking is how quickly a page loads. There may be less traffic and perhaps unfavorable reviews if customers have a slow browsing experience, which would be detrimental to the SEO. Therefore, to improve the user experience and related SEO results, it is crucial to have a mobile-responsive website.


 A picture of the various things that make-up SEO

Augments User Experience

No matter who your target audience is or what industry your content falls into, flexibility, user-friendliness, and a fast loading time are the essential attributes that make users appreciate your website. The user experience is significantly improved by the inclusion of these features on mobile-responsive websites. Responsive websites usually load more quickly across all platforms.


The overall user experience is improved by responsive fluid grids that are devoid of auxiliary elements, fluid responsive graphics in high resolution, improved breakpoint utilization, motion graphics, SVGs, minimal design, and a readable typeface. Generally, all of these elements contribute to increased website traffic and lead conversion.


Improves Leads and Conversion Rates

If a website is user-friendly, expert, responsive, and aesthetically pleasing, it will attract more visitors. 67% to 75% of consumers cite a website's aesthetics and usability as reasons why it is successful. Maintaining customer satisfaction is crucial for the success of your business strategy, and responsive web design improves the user experience.


Due to enhanced UI, every visitor to your website, whether they are browsing, making a purchase, or looking for content, will have a pleasant experience. They are more likely to visit the website again in the future as a result. A small investment in flexible web design can typically increase traffic, lead generation, conversion rates, and profitability.


Reduces Maintenance Efforts

When mobile browsing first took off, the common strategy was to have separate desktop and mobile websites. However, having two websites doubled the burden of updates and maintenance. Consequently, the idea to invest in a responsive website design emerged. It sparked the creation of a single website that is accessible across all platforms. This development significantly reduced maintenance efforts and costs.


Decreases Bounce Rates

Users may leave your website prematurely if they are unable to access the layout, the content, or both in an adequate manner. They will instead go to a different website that correctly shows both content and design. As a result, the bounce rate on your website will increase.


Google might also think that the pages on your website don't adequately address user needs or concerns. As a result, it could hurt your website's Google ranking for a specific search keyword.


However, user experience and website traffic are likely to increase when the company's experts turn your static website into a responsive one. It is because a mobile-responsive website will enhance the user's experience of viewing the design and content of the website. As a result, the bounce rate will drop and your company's website's rating on a particular Google search query will rise.


Wrapping Up

The use of mobile devices is on the rise. Mobile internet users are increasing. Today, mobile devices are used for all types of work, from personal to professional. As a result, mobile has become an unavoidable part of human life. Businesses need to understand this growing trend to sustain global competition. One of the best ways to address this trend is to create mobile-responsive and optimized business websites that users can easily access via their mobile devices.


An investment in developing mobile-responsive sites is considered beneficial because it positively influences customer experience, conversion rates, SEO rankings, and overall business profits. Therefore, businesses must utilize this technology development to stay competitive.


If you need expert guidance on developing mobile-responsive websites and digital marketing, head over to Spin Markket + Digital. Contact us today for more information!


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