Don't get caught using out of date terms, like “fleek” Unless you spend every waking moment on social media, it can be tough to keep up with the terminology. Good news, you don’t actually need to know what “fleek” means. Here are some things you should know:
• Audience: Your audience on social media is the group of people you’re able to reach with your content. This includes your followers and anyone who sees or interacts with your posts in their feed.
• Engagement rate: Engagement rate is a social media metric that tracks how actively involved your audience is with your content. Typically, a higher engagement rate means your post was more compelling.
• Hashtag: A hashtag (#) is a way of connecting your posts on social media to other posts on the same subject or trending topic. By searching for a specific hashtag, users can find all public posts that have it.
• Reach: Reach is a social media metric that tells you how many people have seen your post. It differs from impressions in that even if a user sees your post multiple times, they still only count as one person reached.
This would be considered the tip of the iceberg, but it’s a great place to start when it comes to understanding what it takes to be competitive in the world of social media..
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