Successful marketing & advertising is all about connecting with your audience at the right place and right time. Times have changed and traditional marketing strategies have taken a step backward. But your goal as a business owner remains the same—to increase profits, and to reach out to more and more audiences in the shortest time possible.
This is where digital advertising steps in. With the rise of the Internet, Digital advertising or marketing has become the norm for a successful business, and if you are not involved in this, your business may not grow in the future.
Digital advertising or online advertising can bring a lot of opportunities and growth to businesses. It can lead to exposure and more sales.
It refers to all marketing efforts that occur on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. This also includes communication through text or multimedia messages.
Why is digital advertising important to businesses?
Digital advertising creates powerful opportunities to tell brand stories at scale and context. Through ads on various devices and channels, marketers can reach larger audiences in real-time and increasingly personal.
The importance of digital advertising is increasing day by day as the global economy moves towards digitization. Small businesses, large corporations, students, freshers, and traditional marketers- need to understand the relevance and importance of digital advertising.
Digital advertising uses numerous digital tactics and channels to connect with customers where they spend much of their time: online.
Below are some of the reasons why digital advertising is critical in today’s multi-channel, multi-device buyer scenario:
1. Your Buyers Are Constantly on Digital Channels:
The good old times when newspapers and magazines dominated the market are passé. Your buyers spend a lot of time online and a typical adult’s digital media consumption has grown by leaps & bounds. Many studies believe that an average American spends an astonishing 11 hours per day with electronic media, defined as TV, radio, internet, smartphone, gaming, and other multimedia devices. So, with your buyers constantly switching channels and devices, Digital advertising is a fantastic way to bring your brand to life across media.
2. Digital Advertising Provides Flexibility Across Channels:
The keyword for success in digital advertising is “multi-channel.” With digital advertising, a piece of content can be shared across various platforms, which means that you are no longer confined to one page, 60 – 100 words limit count or any other format your traditional ad was designed for.
3. Marketers Have Greater Targeting Capabilities:
When you put an advertisement in a magazine, you have very little control, if any, over who sees and interacts with it. Your demographic characteristics and locations were also confined. But targeting your ads on digital media isn’t only limited to your audience’s demographic or firmographic characteristics.
By combining the power of marketing computerization and an advertising network or platform, you can avoid sending messages to people who aren’t an excellent fit for your product or service. As a business owner, you can now target the exact audience that’s most likely to purchase your product and deliver uniquely created messages to resonate with your audience as individuals.
4. Digital Advertising Invites Mobile Engagement:
Digital advertising and mobile marketing go hand-in-hand. Digital advertising allows you to reach your audience on the go, wherever they are, whenever they are online. It’s especially the best place to reach Gen Z and Millennial customers since according to studies millennials have the greatest purchasing power of any generation.
According to a study conducted by the Interactive Advertising Bureau (IAB), mobile phones are the place Gen Z and Millennials are most likely to see relevant ads. Even better, nearly half of all typical smartphone users have taken action based on seeing relevant ads on their mobile phones. It might even be more effective to advertise on mobile than on desktop.
The best part is that this does not mean you need yet another unique campaign. Responsive design is an approach to digital design that automatically optimizes the content for whatever device it is viewed on. You can start maximizing mobile engagement just by making sure that your emails, landing pages, and content pieces translate smoothly from desktop to smartphone.
5. Digital Advertising is Faster to Market:
Market conditions and trends change very quickly, and that requires dexterous marketing. From the time gap between creating an ad to the long lead times required to buy time or space, your message and your budget suffer from being locked into a design that was created months before it will see the light of day.
Whereas, digital campaigns can be executed much more quickly, and they can be modified as and when required.
This ability to modify also comes in handy when considering fluctuating budgets. Companies that have an unexpectedly low quarter can cut back without incurring cancelation fees, and those with an unexpected profit can increase their buying power with ease.
6. Digital Advertising is Easily Measurable:
Because digital advertising is quick to measure—often with real-time results and metrics—marketers may find that it helps them make their campaigns more cost-effective. If one of your digital advertising programs is not performing well or working, it’s easy to quickly adjust your program to ensure that your budget is spent well and offers a strong ROI.
Every department needs to show how it is adding value, and with a digital campaign, the metrics are built right in. You know exactly who clicked on your content, opened it, referred to it, shared it, etc. You also can trace the source of your traffic from entry to the shopping cart and eventual purchase. This will help you determine which platforms and strategies yield the best results, and which deserve more investment.
When you consider the myriad of benefits digital advertising provides compared with traditional advertising, it’s easy to see why big brands continue to utilize all forms of digital advertising platforms as an integral part of their business strategies. But it isn’t just for big brands. Whatever your size of business, just jump onboard with us. We will help capture the real content from your business and take it across all the digital and social platforms while targeting your audience and showing you results at the earliest. Check out our Digital Advertising services at Spin Markket + Digital and start implementing our tried-and-tested strategies to make your business grow.