Small businesses are the lifeblood of the American economy and our local Fort Dodge economy. The past two years, however, have shown how small businesses must embody resiliency, innovation, and creative use of resources as we have navigated the pandemic, a worker shortage, supply chain challenges, inflation, and rising energy costs, among other issues. All entrepreneurs are tested over the lifespan of their companies. But, the unfortunate reality is the existing gaps for women small business owners only widen when tough times arise. According to an earlier survey from Goldman Sachs 10,000 Small Businesses Voices, 48 percent of female-owned small businesses noted they were struggling financially compared to just 39 percent of our male counterparts. On top of ongoing gender disparities, current economic headwinds are making it harder for us to succeed. A new survey of graduates of Goldman Sachs’ business education program, 10,000 Small Businesses, recently found that 78 percent of small business owners say the economy has gotten worse in the past three months. It also found that 93 percent are worried about the U.S. economy experiencing a recession in the next 12 months. But there is some good news. Sixty-five percent say they are optimistic about the financial trajectory of their business this year. Although the future may be daunting, I know women entrepreneurs represent hope for the economy. Nothing is more emblematic of the American Dream than starting a small business. It defines your financial future and make a lasting impact on your community. It is why millions of Americans try their hand at building their own enterprise, eager to turn their passion into a reality. Even though entrepreneurs can creatively maneuver around economic headwinds, we need continued commitment from Congress to ensure federal programs help women-owned small businesses withstand future challenges. Government initiatives like the Paycheck Protection Program and the Economic Injury Disaster Loan were lifelines to many, including myself. For me, Goldman Sachs 10,000 Small Businesses was my lifeline, making certain I knew how to navigate the complex application process and find resources to keep my business afloat in the depths of the pandemic. While I was fortunate to overcome the dual challenges that small businesses and women face, there is still more work to do if we want to uplift other women. We must make our voices heard because our businesses are key to economic recovery locally and nationwide. To reach that goal, the government and the private sector must come together to find a solution. That’s why I’m joining more than 2,500 entrepreneurs at the Goldman Sachs 10,000 Small Businesses Summit in Washington, D.C. Monday through Wednesday. The event will be the largest-ever gathering of small business owners, a community of which I am proud to be part. Collectively, I know we small business owners will have a big voice while in Washington. Top of mind for me is to ensure the federal government is living up to its promises of opening its federal contracts to more women- and minority-owned small businesses. The government also needs to enhance and bolster policies and programs designed to help small business employers and employees with the high cost of childcare. We also need to see a modernizing of the U.S. Small Business Administration (SBA), which has not been reauthorized since 2000. Despite obstacles known and unknown, I am encouraged by my fellow female entrepreneurs who continue to press forward. As I travel to Washington to make my voice heard at the Goldman Sachs 10,000 Small Businesses Summit, I hope Fort Dodge residents will join me in asking our federal delegation to make policies to support small businesses a priority. Cheryl O’Hern is the founder and CEO of Spin Markket + Digital, a digital marketing firm in Fort Dodge. Goldman Sachs 10KSB Iowa Graduation 2019 REPRINTED FROM THE FORT DODGE MESSENGER

Goldman Sachs aims to help small businesses NOTE - Spin Markket + Digital / Cheryl O'Hern, CEO participated and graduated from the first program in 2019. Local business owners have a relatively new resource if they are looking to take their business further than they can on their own. Goldman Sachs’ program called 10,000 Small Business is a nationwide program that came to Iowa in 2019 with the goal of helping small business owners accelerate their growth. It’s a 12-week curriculum-based program that focuses on practical business skills that can be applied by owners of small businesses. During the 12 weeks, business owners have the chance to network and learn from each other while receiving coaching from the program’s business advisors. After completing the program, business owners join an ever-growing network of alumni across the state and the country. David Barwin, the business program coordinator and a professor at Iowa Central Community College, has been the lead faculty for the program in the Iowa junior colleges. He’s recently been named as a lead faculty member for the program on the national level. “Three years ago, Jim Kersten (vice president at Iowa Central) came to me and said they were looking to bring this program to Iowa and they want to have it at the community college level. So I applied to be a faculty member and was accepted,” Barwin said. Barwin then attended training at Babson University in Boston. He said it’s the No. 1 entrepreneurial school in the country, part of the reason it was chosen by Goldman Sachs to write the curriculum. “After the training, I just ran one of the modules for the first year,” Barwin said. “It’s about culture and hiring and setting yourself up to hire the right people for the job. The program itself is designed to help business owners that have gotten past the startup.” Business owners go through the nine modules in 12 weeks. Modules range from lessons in growing businesses to marketing and selling along with financial lessons and lessons on relationships with employees. According to the Goldman Sachs 10,000 Small Business website, the curriculum is organized into nine modules and four clinics geared around small business management training, each of which includes classroom discussion, peer learning exercises, skill building, and experiential applications. Classroom activities are complemented by an integrated portfolio of business services, including one-on-one business advice, legal and financial clinics, and networking opportunities. “They are extremely applicable to their businesses,” said Barwin. “It puts them in a position to create a growth plan for their business, which will essentially lead to hiring more people. So they grow their business and they hire more people, which obviously helps the local economy.” As the lead faculty member in Iowa, Barwin now oversees the construction of new modules. He works with faculty members from all the Iowa community colleges in the program as well. The program is based out of Des Moines Area Community College in Ankeny. “I really love it because I am on the front line with these business owners. This program is so impactful and they all highly recommend it after they’ve gone through it,” he said. Goldman Sachs funds the entire program so there is no cost to business owners who are accepted into it. Barwin, admitted though, that often business owners are skeptical when he promotes the program to them. “The question always comes up ‘What do you really want from me? Is this really free?’ But I tell them I wouldn’t be a part of this if it wasn’t going to help them. There are a lot of benefits for the local community by them going back and growing their business.” Six area businesses are alumni from the Iowa Central region. • Mona Everson, Life and Health Care • Ben Pingel, Pingel Farms • Maureen Seamonds, MyMedMart • Todd McCubbin, Shiny Top Brewing • Cheryl O’Hern, Spin Markket • Brian Pederson, Blue Ribbon Pelham Waters According to the program’s website, 97 percent of business owners complete the 12-week program. More than 60 percent of businesses in the program report increased revenues within six months of completing the program. Nearly 50 percent of businesses report creating new jobs within six months of completing the program and 86 percent of graduating business owners report they are currently doing business with other graduates of the program. “I just love being a part of this program,” said Barwin. “It’s really special and I am passionate about serving others. I get to see the impact it makes on them in real-time. It’s just so invaluable.” Business owners interested in the program can visit https://www.10ksbapply.com for more information and to apply for the program. Applications are accepted on a rolling basis. Barwin said the next module will start in September and then another in February. They’ll be the eighth and ninth sessions for Iowa businesses. REPRINTED FROM THE FORT DODGE MESSENGER

Digital marketing experts regularly suggest that small businesses start a blog to enhance website traffic and spread the word about the company. However, blogs require a significant amount of time and effort. How do you know you'll see a return on your investment? To get the best results, you need to produce quality content with the help of your expertise or a digital marketing company. Here are five ways a blog can benefit your company. How Blogs Can Benefit Your Business 1. Keep Your Website Relevant Have you stumbled across an outdated website? It's essential to keep your website relevant. You need to update your website regularly. One of the easiest ways to update your website is to post a daily or weekly blog. Customers notice when you take the time to post on your website regularly. It instills a sense of confidence that the rest of the information is current and updated. Google algorithms pay attention to your efforts, too. Regular blog posts make you appear active, increasing your odds of appearing in search engine results. 2. Provide Informational Articles for Online Browsers Your blog should follow an intent-based strategy. That means that you want to write blog posts that acknowledge and resolve the readers' problems. Use your blog to connect to your audience and give them something they need. How do you know what to write about? Start with a simple Google search. Type in keywords related to your industry. If we use a small plumbing company as an example, you may search "tankless water heater installation," "water heater repair," or "drain cleaning." Your initial search will show you what information already exists and what related questions customers search. Continue to search trending topics in your industry and gather topic ideas for future articles. Stay current by discussing new issues and incorporating your products and services. Base your blogs on the topics and questions you find online. However, if possible, skew the article ever so slightly to make it unique compared to the other information. You also want to make your blog more detailed and informative so that readers feel like they get more from your blog than the competition. Popular blog ideas include: How-To (Step By Step Guides) Product Descriptions Product Comparisons Community Involvement Anecdotal/ Personal Experience Informational Interviews Entertainment These blogs provide a service to potential customers. They can also work to promote your services, so they serve a dual purpose. 3. Establish Yourself as an Expert in Your Field A reader locates one of your how-to articles and finds it informative. The next time they need similar information, they may gravitate toward your articles since they know you provided helpful information the last time. If the next article produces the same results, the reader becomes even more confident in your blog. Soon, your name will become thought of as a valuable resource to that reader. They consider you an expert. Don't be afraid to show off if you have specialized skills or knowledge not offered by the competition. Your knowledge alone isn't enough to convince readers, though. To help you gain credibility with readers, don't forget to include external resources, such as authoritative websites and other experts in your field. While it's great to write your blog collaboratively, keep in mind that you never want to link to a competitor. Even if you link to them to explain why your services are better, you may inadvertently send customers to another website. 4. Expand Your Company's Online Presence It's great to offer a service to your customers, but your blog will also contribute to your company's online presence. A solid online presence creates credibility. It also puts you at the forefront of the competition. Your blog will generate traffic to your website. Don't forget to post your articles on social media to make it easy for customers to share them. Posting your blogs keeps you active on social media and gives you another way to reach people instead of solely relying on your website. When readers share your content, it brings you in front of a new audience and expands your online presence even more. Some people who visit your site may even buy your products or services. 5. Improve Rankings in Search Engine Results At least 75% of consumers don't go past the first page of Google search results. You want to get on that first page to generate traffic to your site and sales. While posting regular blogs will increase the likelihood of improving your place in search engine results, there's a bit more to proper content optimization. Write your blogs with scannable formatting (headers, bullets, and short paragraphs) and link to external authoritative sources. You need to incorporate keywords into your content. Keywords usually come from what users search for in Google. It's important to put keywords in your title and headers. Don't forget to change the keywords. For example, if you have the main keyword "benefits of tankless water heaters," you may also want to include "advantages of tankless water heaters" and "why you should upgrade to a tankless water heater." You may also want to have associated keywords, such as "electric water heater" and "gas water heater." Blogs offer a budget-friendly and effective solution to digital marketing. Of course, you have a lot of work to do. If you need help writing and managing your blog, contact Spin Markket + Digital in Fort Dodge, IA, to learn how they can help with your content-based digital marketing strategy.

Most modern companies incorporate a content strategy as part of their overall digital marketing plan. This is because they understand that the content you create must create an impact and invoke a positive response from your customers, leading to them taking up the call to action. Here are five ways to build content that resonates with your audience. 1. Research Your Industry Do your own research to learn what's already online. Start by searching for common keywords and questions you hear throughout the workday. Read the top links in Google and take note of similar questions and keywords. From there, you can then see where Google takes you. While doing your research, pay attention to what's lacking from the information already online. Are particular topics not covered, or is only a minimal amount of detail provided? More importantly, you want to see what questions don't have a clear answer online. You can take advantage of the information gap online by covering those topics yourself. You can also use content creation tools such as MarketMuse or Keyword Surfer that will tell you in detail what topics are being googled and what topics still need coverage. These tools will give you popular keywords to incorporate into your content with suggestions regarding length and even topics to cover. 2. Write High-Quality Content More than anything, you want to write high-quality content that improves on the content already available to customers. Start by providing great insight into the topic. The idea is to resolve the customer's problem. Why does the person need to read this article? How can you make sure they get the most out of it? Consider covering different perspectives that the reader may encounter. Also, provide detailed statistics and data to support your claims. You want to make yourself sound credible, so always back yourself up with numbers and their sources. While writing, think from your reader’s point of view. How much information do they already have on this topic? What information might they need in addition to the main topic question? Use language that the reader will understand. Furthermore, explain the information to someone at the reader's level, who may not necessarily be an expert in the industry. You will also get better results if you make a point to write well. Avoid grammar errors and write in a creative way that grabs the reader's attention. Writing your content also gives you the opportunity to establish your online brand identity. Use a similar format and tone in all of your articles to establish consistency so that readers know what to expect from your content. Many companies use the help of a third-party freelance company to help them write content for their blogs to ensure a high level of quality. 3. Include Pictures and Videos Most readers, especially online, absorb information more easily with the help of visual aids. The more visual aids you have, the better. However, you can't use just any pictures and videos you find online. Choosing stock photos and videos to avoid copyright issues is very important unless you are clicking/shooting your own. Alternatively, you can create your own pictures and videos. Make charts or simple graphs to present data in an interesting way using a graphics program. You can also record videos at your workplace or make animated videos. Ensure that the pictures and videos load well on your website. If the visual aids don't load properly, it can discourage customers from reading further on your website. Having too many videos embedded in a web page can also cause it to load slowly. It is best to not overcrowd your content with pictures and videos. 4. Use Best Optimization Practices Optimization refers to the practice of making your content as compatible as possible with Google's algorithms so that you end up with higher rankings in search engines. There are a lot of aspects you can control in your content to improve optimization, including formatting, links, and keywords to achieve this. Both readers and Google favor easy-to-digest formatting that makes content scannable and accessible to the reader. Some ways to format your content for optimization include: • Using headers and subheaders • Keeping paragraphs short • Emphasizing important text • Using bullet points and lists wherever you can You'll also want to incorporate internal and external links in your content. Internal links refer to links that take the reader back to your website—whether it's a link to a related blog or your contact us page. External links refer to links that take the reader to another website, usually to cite information or support an affiliate's products. Authoritative external links, such as links to government websites or educational websites, produce the best results. Finally, incorporate keywords into your content. These should include various versions of the questions and topics you want to cover in the article. To aid with search engine ranking, you'll want to put the keywords in your titles and headers. 5. Post on Social Media and Interact With Customers It's important to promote your content. One way to do this is to make a post on social media after your content goes live. You'll be able to reach all of your followers at once, whether it's on Facebook, Instagram, or Twitter, and they'll have the opportunity to share your content with friends and family, potentially expanding your exposure. Make sure to use the right hashtags to widen the reach of your post. On social media, customers will have the opportunity to comment on your articles. You can use these responses to help you adjust your content in the future to improve it. You'll also be able to see which articles generate the most conversation. Feel free to interact with your customers when they comment. Customers feel a stronger connection with a brand when they receive thanks for their input whether it's positive or negative. A digital content marketing strategy can be extremely effective when you create your plan thoughtfully. When you create the best content, the traffic (and the sales) will follow. Contact Spin Markket + Digital in Fort Dodge, IA, for help with your web presence and social strategy. We can help you #MakeSmallBig.

Digital Marketing & Advertising Agency Iowa Spin Markket + Digital is your local Digital Advertising Agency with clients across the US providing over 250 digital products that are specifically tailored to each business. In 2022, Spin is celebrating 10 years of assisting businesses and their communities grow by improving their digital online footprint. When a business improves its online presence, it is also directly impacting the entire community by showing the world what it has to offer. In those ten years, there has been significant growth and changes. In the beginning Spin coordinated events and projects like Iowa Great Places, CJ Bio – Cargill’s Grand Opening, Market on Central, Blanden Arts Festival, Gunderson Funeral Home 50th Anniversary, and Nestle Purina 40th Anniversary. Social Media and the exploration of implementing other digital platforms were still very much in their infancy but it was apparent that it would be the direction that would take marketing from brick-and-mortar storefronts to becoming the front door for businesses across the world. Located in the historic downtown district of Fort Dodge, Spin Markket + Digital empowers the businesses we work with to embrace the digital world. Not all digital marketing platforms are a right fit for every business, but with the Spin Markket + Digital team, we are able to find that special recipe that wins over current and future customers or clients. We deliver a web presence along with a social strategy that tells your unique business story at a budget and time commitment that is exactly right for you. Marketing is one of the most critical areas to invest in when it comes to growing a business—yet many struggle to find the time and resources to locate and develop their talent, let alone execute an effective marketing strategy. That is where Spin Markket + Digital excels. The Spin Team provides over 250 digital products such as website, SEO (Search Engine Optimization) / VSO (Voice Search Optimization), Reputation Management (Reviews), Social Media, Graphic Design, Google Search, Local and Digital Ads, Blogs, professional Video and Photo, CRM and a Business App Dashboard that tracks all online activity. A new service just launched in 2022 is Podcasts. While the name suggests a new product, it really is very much the next generation of talk radio using a digital platform. Clients receive a professionally designed podcast that is developed, recorded, and launched by the Spin Digital Team to be heard by anyone at any time. Providing the Business App Dashboard for clients to monitor their digital information in one location in real-time supplies the data needed to make strategic decisions with their marketing and business growth. The dashboard generates data that shows the ROI of digital campaigns, keywords, and phrases, tracking all reviews and citations and collecting digital information in an organized format. This same dashboard provides clients online insight into additional information on comparable businesses and even direct competition. Another layer of information that elevates how to compete in the digital world. Spin Markket + Digital is committed to supporting and growing the region by actively working with students at our community colleges and universities along with supporting organizations like Main Street Fort Dodge, the Greater Fort Dodge Growth Alliance, Leadership Fort Dodge, Leadership Iowa, Fort Dodge Noon Rotary and as a Goldman Sachs 10KSB Alumni. REPRINTED FROM BUSINESS CONNECTION / FORT DODGE MESSENGER

From Facebook rebranding to Meta and Apple’s privacy protection initiative, 2021 certainly was a year of change in digital marketing. But as any seasoned agency owner knows, change is a constant in our industry. To cap off an interesting 12 months, we asked 15 agency owners and executives at a recent Conquer Local Community session for their thoughts on the trends that defined 2021, and where they see the biggest opportunities for the digital marketing industry in the New Year. So, what was the verdict? Five key themes emerged from our quick Google poll. The most exciting was that agencies believe small and medium businesses (SMB) are more open to procuring marketing services than ever before. That means 2022 should provide plenty of opportunities for lead generation as local businesses seek help in adapting to a digital-first world. Meanwhile, agencies say they’ll need to be smarter about how they operate and help local businesses target their clients more effectively. This includes implementing more automations and diversifying beyond social media marketing. However, there are also developments agencies are concerned about. The impact of the ongoing pandemic on in-person networking events is making it difficult to develop meaningful customer relationships. Agency owners are also worried about their ability to execute effective ad campaigns due to Apple’s iOS 14.5 privacy update, which was rolled out in April 2021. Read on for a deeper summary of each theme along with direct quotes from agency owners and executives who participated in the survey. Theme 1 - More business opportunities Nearly 30 percent of respondents in our survey felt that the propensity among SMBs to hire a marketing agency increased during 2021. This means there should be plenty of opportunities to sell digital services to local businesses in 2022. “Due to COVID restrictions, the need for digital engagement has dramatically increased among brick and mortar and ecommerce-light businesses, and the need for collaboration between clients and businesses has opened many more doors for agencies,” said Cathy Poturny, Principal of Coram, New York-based Creative Canvas Media. Poturny and other agency owners felt SMBs who were hit by COVID lockdowns in 2020 and 2021 have learned their lesson and become serious about investing or strengthening their digital marketing capabilities with an expert’s help. “SMBs are reaching out and hiring marketing agencies as they don’t have the resources or knowledge of the rapidly changing digital platform,” said Cheryl O’Hern, Digital Marketing Specialist at Fort Dodge, Iowa-based Spin Markket + Digital. “This will also be true for those businesses that have a marketing department but their staff is limited on their ability to implement and evaluate the data that is collected.” While it may be easier to engage prospects and clients, local businesses have become more discerning about who they work with, and as such, agency owners shouldn’t take customer relationships for granted and focus on delivering strong results for them. “SMBs have begun to recognize the difference between average and excellent marketing services,” said Tim Glynn, Managing Director of Nottingham, UK-based Adodo Consultancy Services. Theme 2 - Diversifying beyond traditional digital marketing channels More than half of our survey respondents said that in 2022, agencies and their SMB clients will need to be more strategic about how and where they market to customers. For a start, this means not being too heavily reliant on any one specific communication channel. “Instead of just relying on email or social media, they will need to be able to more easily use different channels including SMS marketing thanks to platforms such as Vendasta,” said David Kaufer, Founder of Edmonds, Washington-based KDMC. “The other area where I see continued or more growth is video marketing. Any and every campaign needs to have some elements of video marketing.” Adodo’s Glynn agrees with Kaufer, adding videos are an essential tool to create “authenticity and authority for local businesses.” While video has been around a long time, Doug McGeehan, Vice President of Business Development at Laughlin, Nevada-based Outsource Services said agencies would need to keep a close eye on the metaverse and the massive marketing and ecommerce opportunities it presents. “The move from Facebook to Meta will be a key component of social marketing going forward. There are new channels that Meta will be opening up and they will be the next big thing,” he said. Theme 3 - Implementing automations Nearly 50 percent of agencies nominated automation as a key theme for 2022. “There is so much software out there and it's too difficult for a business to make it all work together manually,” said Julia Manaraze, Owner of Cecilton, Maryland-based Promotion LLC. Many agency owners felt the reasons for embracing marketing automation go beyond just alleviating the need to perform repetitive tasks and boosting productivity. Automations help marketers and their clients optimize the customer experience and the efficiency of the campaign process. Examples of automations include scheduling social posts across multiple platforms via a single tool, using templated responses for customer interactions and reviews, and sending cart abandonment emails when shoppers don’t complete their purchase after a period of time. Theme 4 - Ongoing concern over Apple’s privacy update on digital ads Earlier this year, Apple’s iOS 14.5 iPadOS 14.5, and tvOS 14.5 updates created significant uncertainty in the marketing community. As part of the updates, Apple introduced its new App Tracking Transparency (ATT) prompt, which prohibits certain data collection and sharing unless device users opt into having their digital activity tracked. The move is causing ongoing concern; particularly among marketers who rely on delivering personalized ads via Meta’s popular apps including Facebook, Instagram, and WhatsApp. One of our survey respondents, who preferred remaining anonymous, said Apple’s update “had a big impact on ad performance” in 2021 and several others expressed worry that this would continue to remain the case in the New Year. Theme 5 - Networking and virtual events Nearly 30 percent of respondents in the survey cited networking and virtual events as a key theme for 2022, and there were both negative and positive perspectives on this topic. The negative view is that some agency owners are worried about the ongoing pandemic’s impact on real-life networking events. “In-person networking is slow to return during the pandemic, although some recovery did appear,” KFMC’s Kaufer said. “Many industries rely on that face-to-face interaction for leads and growth. Finding alternatives for networking is a new challenge for many including myself.” However, others seemed content with virtual events, citing benefits such as low cost and the ability to meet people across different jurisdictions. “I think after the initial learning curve, people have started to adopt technology to meet and network much more than before. Even people I know who are terrible with technology are able and willing to use platforms like Zoom and Google Meet now,” Promoticon’s Manaraze said. Several respondents were of the opinion that businesses that can figure out how to network and market via virtual events would be well rewarded in 2022. Conclusion The key to success will be in how agencies adapt to change and take advantage of new opportunities, and our survey suggests there are plenty of those over the next 12 months. Agencies should be heartened by the fact there is a greater need for their services given local businesses are recognizing that it’s essential to have an online presence. Meanwhile, headwinds such as Apple’s iOS 14.5 update should give agencies food for thought and an opportunity to showcase their value by helping businesses diversify away from social media marketing and into areas like video, SMS, and the metaverse to drive traffic and conversions. We’d like to thank all the participants in our survey and wish our readers a safe and happy holiday season. REPRINTED

Businesses today are seeking more digital and online products and services. This is no different for the clients at Spin Markket + Digital so expanding staff, office space in the Historic Downtown Fort Dodge District, and adding more digital marketing tools are part of meeting those requests. FORT DODGE, IOWA (PRWEB) DECEMBER 07, 2021 Marketing is one of the most critical areas to invest in when it comes to growing a business—yet many struggle to find the time and resources to locate and develop their talent, let alone execute an effective marketing strategy. To fulfill the demands of their clients, current and future, Spin Markket + Digital recently added additional staffing, office space in the historic downtown district, and highly sought-after digital products. Spin Markket + Digital has been providing digital marketing services for clients across the United States that are outsourcing their marketing efforts. Even if the marketing department has extensive knowledge of their industry, they may lack the skills and resources necessary to market their services in a way that builds brand awareness and attracts potential clients. That’s where Spin Markket + Digital comes in. Services have included Website Design, Graphic Design, Social Media, Reputation Management, Listing Builder, Google products and services, Digital and Local Ads, SEO, CRM, Email Marketing, Data Collection, and Dashboard analysis services, and strategic marketing consulting. With the increased need for Blog and Content Creation, Photo and Video, Livestreaming, and Podcast services, the additional space has provided opportunities to bring on additional team members along with a Photo and Video creative area and a Podcast Sound Lounge. Adding content management staff for writing SEO-heavy content for websites and blogs is a very specialized skill set to provide for clients. "Successful companies and business owners, however, view marketing not as an expense, but as an investment that leads to growth. While it is true that hiring an outside agency may incur costs, the overhead is considerably lower," states Cheryl O'Hern, T-Shaped Digital Marketing Specialist at Spin Markket + Digital. "A major benefit of outsourcing marketing to Spin Markket + Digital is gaining access to a whole team of marketing experts right away, and for much less than hiring and training a full-time employee. You also save on costs related to ongoing professional development, cost of training and turnover, and on licenses for the latest programs and technology." The development of a podcast series that will focus on educating small and medium businesses on digital marketing trends and ideas is currently in the works and will be launched shortly after the first of the year. O'Hern added, "We also strongly support small and medium businesses, and providing additional educational tools and ideas is very important to creating economic growth and development." Spin Markket + Digital is located at 10 North 10th Street, Fort Dodge, Iowa. Additional information about services can be found at http://www.spinmarkket.com, email info@spinmarkket.com, and calling 515-302-8026. Follow along at Facebook, Instagram, Twitter, LinkedIn, and YouTube REPUBLISHED PRESS RELEASE

From Entrepreneurs all the way up to the corporate world, Digital Communication Strategies is top of mine. Here are 3 women in the digital world that are providing these strategies to grow businesses in rural America #digitalmarketingSpin Markket#digital#marketing https://player.vimeo.com/video/559156122

One Audience. One Objective. One Budget for Advertising on digital ads for display, video, OTT, social, and search. Programmatic, Google, Facebook, and mobile location advertising made simple! LocalAds is Advertising Simplified LocalAds focuses on real, tangible business outcomes, not vanity metrics. LocalAds speaks to a single, addressable audience across multiple platforms. Audience is defined by data, online and physical behaviors and is not restricted by limitations of any one particular platform. LocalAds delivers messages WHEREVER and WHENEVER the audience is active online, tracks both ONLINE and OFFLINE outcomes, and then optimizes based on highest areas of success. So how do we do it? Our proprietary algorithm combines both location data and online data to target your ideal audience. Then we deliver your message via banner display, web video, OTT, search, and social to your ideal audience. Your audience is then remarketed to across multiple platforms influencing the desired outcome. Main Objectives and Key Results With LocalAds Targeted Display, your campaign will focus on awareness and brand recognition and top of funnel marketing. With LocalAds Visits, your campaign will focus on driving customers into your physical store, place of business, or outdoor event. With LocalAds Calls, your campaign will focus on driving phone calls from customers to your business. These calls can be recorded and played back for training and sales purposes. With LocalAds Online Conversions, your campaign will focus on conversion actions such as form fills, downloads. With LocalAds E-Commerce, your campaign will focus on product awareness and shopping cart purchase. (Only for sites with a Google Product Feed) With LocalAds Social Audience Builder, your campaign will focus on growing Facebook followers and page engagement.

May 14, 2021 - Main Street Iowa / Iowa Downtown Resource Center held the 2021 Main Street Awards Storytelling Event virtually. Main Street Fort Dodge was featured with Kris Patrick, Executive Director, introducing the awards "Supporting " section. In the "Supporting" section, the Interactive Downtown Map and weekly Business Community Support Livestream program were highlighted as examples of programs implemented to promote and support Main Street Fort Dodge businesses as well as businesses across the community. For both of these are projects, Spin Markket + Digital provided digital support and expertise in the implementation and sustainability. The Interactive Downtown Map is constantly updated with new businesses, properties becoming available for rent, lease and purchase, events again being scheduled, and more. Business Community Support is a weekly Livestream program held every Thursday at 9 am featuring a variety of presenters. Community projects, events, business updates, business support information, and more. Partners of this project are Alpha Media Fort Dodge, North Central Iowa Small Business Development Center, Main Street Fort Dodge, and Spin Markket + Digital. Weekly programs are viewable on the Main Street Fort Dodge Facebook page and Blog, Alpha Media Fort Dodge YouTube, and shared on #ThisIsFortDodge and Spin Markket + Digital Facebook pages. Note - Main Street Iowa and Iowa Downtown Resource Center are under Iowa Economic Development Authority.

Spin Markket + Digital we provide Real-Time Data for our clients so they know at any given time how they look online, how their digital marketing campaigns are doing, who is talking about them and what they are saying, and more. #digitalmarketingstrategy#digitalmarketingtrends # #digitalmarketing#seo#socialmediamarketing#contentmarketing#digital#google#data

Spin Markket + Digital is a customer service-driven company. While providing digital services for our clients we also want to make sure they understand the digital world we live in today. Your storefront today is digital and the entire world is looking in your window. #digitalmarketingstrategy #digitalmarketingtrends #digitalmarketing #seo #socialmediamarketing #contentmarketing #digital #google #data